Welcome to Consumer Friend’s world headquarters. Thanks for visiting.
There was a time in a universe way back when talk radio was light years above the sub-standard output we hear today.
You would think that the modern conveniences would have enhanced the product but it isn’t about the gadgets of this millennium but what the powers at play let happen.
Rewind to the early 1970’s when one of the first talk radio stations in the country WMCA 570 AM, New York City dared to be different. At a time when AM radio was dominated by music they went another route. Excluding afternoon personality Bob Grant (yes the voice known to millions) on the right and overnight host Leon Lewis who represented the left, the rest of the staff came from the middle. That was brilliant! Why? Good question. If you only get information from the left it is obviously tilted in their favor. If you receive words from the right they obviously have their own slant.
Since the bulk of the programming came from the middle of the road the listener could get both sides of the coin to make their own determination on the issue. What made WMCA a great listen was also the voice that mattered were that of the callers. Today the bulk of the hosts even if they are in their first month of broadcasting feel the need to be condescending and care more about the sound of their own voice than the listeners who pay their salary.
WMCA is long gone. In fact the call letters have been changed and obviously the format. It should be preserved in the time capsule for those that had the pleasure of listening and learning from the middle. It’s a shame that their tapes aren’t available for listen around the globe. Those in the older demographic would smile and those on the younger section of the map would understand all that glitters isn’t gold.
If the left heard more right and the right more left maybe the nation would better work together to achieve what is right for the citizens and not their own political agenda.
In a free society the individual has the ability to make a choice. If Jane wants to go left and John right, and their kids somewhere in the middle that is the beauty of the system. If the information being ascertained isn’t from a level playing field the status-quo remains in full force.
WMCA this Coca-Cola’s for you.
Thanks for spending some of Sunday on the Consumer side of the street (located in the middle of the block).
